Hi! We are Hironorin
"A great revolution starting from a small town in Keihoku."
We are a company based in the Keihoku region of Kyoto, with the motto of "creating a truly rich and comfortable lifestyle".
Through forestry, agriculture, fisheries, and trading, we propose you a new style of living.
Our Passion
Kyoto Prefecture is immensely rich in natural resources, with forests blanketing a vast 74% of its landscape. Historically, the northern region of Kyoto city was renowned for its Kitayama cedar trees.
However, this precious resource has been largely overlooked in recent years.
At Hironorin, our mission is to rejuvenate these mountains through self-logging initiatives, aiming to harness the potential of these forest resources to enhance the quality of life for people.
Moreover, Kyoto's unique land and climatic conditions foster the production of numerous agricultural products. These offerings are nature's bounty, nurtured with great diligence on the limited arable land available. It's our aspiration to acquaint people across Japan with the exquisite taste of these products, reflecting the essence of Kyoto's natural bounty.
Our Missions
Mission 1
To increase energy and food self-sufficiency by utilizing local resources, and to propose a sustainable, comfortable, and healthy lifestyle.
Mission 2
To share delicious and fun things with many people by further refining the excellence of our products.
Mission 3
To promote a truly rich and humane lifestyle that heals the body and mind.
Members
Hironori
Executive Director
Hironori, also known as Hiro, is someone with boundless passion, especially when it comes to regional development. He can talk fervently about it for three days and three nights without losing a shred of enthusiasm. Whenever engaged in his work, he displays an extraordinary level of energy and dedication, tackling challenges with superhuman vigor.
Yoko
Executive Director
A culinary maestro and a sommelier of Italian wine and olive oil, she is the unsung backbone of the company. Her behind-the-scenes support is crucial; without her, the company would not stand as it does.
Hiroshi
Representative Director
Hiroshi, with over 70 years of dedication to farming and forestry, is a testament to enduring passion. Even at 95, he continues to venture into the mountains, chainsaw in hand, embracing the labor he loves.
Hirofumi
Sales Director
A stellar salesperson, he dashes around with vegetables, cherishing the produce he grows as if they were his own children.
Yu
PR Manager
Yu has dedicated his life to river diving, making him a formidable foe to sweetfish, eels, catfish, and carp. The fish he catches don't just provide a sport, but also furnish his table with fresh delicacies each night.